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Germany’s Martin Braun-Gruppe Acquires Hoff’s Bakery

Feb. 25, 2025

German company Martin Braun-Gruppe takes its first step into the North American market with acquisition of Malden, Mass.-based bakery business.

Andy Hanacek

Malden, Mass.-based Hoff’s Bakery has been acquired by Martin Braun-Gruppe (which consolidates the food activities of Geschwister Oetker Beteiligungen KG), according to a release from the German bakery ingredient and frozen baked goods company.

The acquisition gives Martin Braun-Gruppe its first foray into the U.S. food market and expands the Frozen Bakery Division. Hoff’s has been producing cakes, desserts and signature dome-shaped cakes, fully finished and frozen, for retail and foodservice customers across the U.S. for more than 40 years. It marks the first step in Martin Braun-Gruppe’s strategy to grow further in North America “both organically and through acquisitions in the coming years,” Dr. Detlev Krüger, chairman and CEO of Martin Braun-Gruppe and member of the Executive Committee of Geschwister Oetker Beteiligungen KG, said in the release.

Nicole Paparian, daughter of Hoff’s Bakery founder Vincent Frattura, will continue to lead Hoff’s as its CEO.

Martin Braun-Gruppe employs more than 2,500 people across 22 locations, producing and distributing convenience products for the baking, confectionery and gastronomy industries in more than 70 countries. Hoff’s Bakery currently employs about 150 people.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.