Benestar, Palmex Emerge as Monarca Authentic Snacks

April 4, 2025

The Hispanic snack companies were first merged in late-2023 by Wind Point Partners.

Benestar Brands (formerly Evans Food Group Ltd.) and Palmex Alimentos, S.A. de C.V., two Hispanic snack companies merged in December 2023 by private equity firm Wind Point Partners, were just renamed Monarca Authentic Snacks.

The combined company is a vertically integrated manufacturer of crispy snacks, pork rinds, tortilla chips, snack mixes and in-pack salsa solutions. It has nine manufacturing plants in the U.S. and Mexico and distribution in over 17 countries,

Brands include Mac's, Turkey Creek and 4505 pork rinds, Chicas and Cazo de Oro tortilla chips, Las Ricas street snacks and Evans and Palmex snack pellets. Highlander Partners is also involved.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.