Courtesy of Juanita's Foods
juanitas_foods_menudo_can

Majority Stake in Juanita’s Foods Acquired by Private-Equity Firm

April 28, 2025
Apex Capital will lend its expertise and resources to help the U.S. Mexican foods producer continue to grow.

Private-equity firm Apex Capital has acquired a majority stake in Juanita’s Foods, a producer of authentic Mexican foods in the U.S., according to a release shared with Food Processing.

The De la Torre family, who founded the company nearly 80 years ago, will continue to be involved in the business and will retain a significant ownership stake in it. Juanita’s will look for support for its continued growth from Apex, as well as stability for its employees, customers and heritage. The company will continue to focus on operational excellence, cultural authenticity and meaningful community engagement, the release noted.

Apex Capital’s affiliation with Grupo Mariposa, a food and beverage conglomerate with more than 140 years of history and operations in 16 countries, gives the firm previous experience nurturing heritage Hispanic brands as it enters this new deal with Juanita’s. The partnership fits the firm’s strategy to invest in category-defining consumer businesses and scaling them through its proprietary operational framework.

Meanwhile, on the Juanita’s side, Aron De la Torre, CEO of Juanita’s Foods, noted that the “partnership strengthens our commitment to expanding Juanita’s into new markets and categories,” as it adds expertise and resources needed to drive long-term value and innovation. Greif & Co., which shared the release with Food Processing, acted as financial advisor to Juanita’s Foods.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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