Chobani To Acquire Daily Harvest, Maker of Home-Delivered Smoothies
Chobani continues to grow out of its yogurt foundation, this time by acquiring Daily Harvest, a maker of frozen, plant-based meals and snacks, which started as a ready-to-make smoothie direct-delivery service. Terms of the deal were not disclosed.
Daily Harvest’s key remains “ready to make,” but its portfolio spans products for “breakfast to late-night snacks, solo dinners to family get-togethers.” Its growing portfolio is finding its way into leading retailers, which should only increase under Chobani’s ownership.
For Chobani, ready-to-make meals is a new category; so is the grocer’s freezer case. After its disruptive Greek-style yogurt, Chobani developed its own oat milk and dairy-based coffee creamers, then bought La Colombe ready-to-drink coffees for $900 million in 2023. Hamdi Ulukaya, Chobani founder, already owned a piece of the coffee company.
And just last month, Chobani announced plans to build a $1.2 billion dairy plant in upstate Rome, N.Y. – just a month after committing half a billion to an expansion of its Twin Falls, Idaho, plant.
Interestingly, on its website, Chobani has a recipe for a “high-protein, berry vanilla smoothie bowl” featuring its Greek yogurt.
Daily Harvest was founded a decade ago. Media reports list as owners a handful of wellness venture capital firms, as well as tennis star Serena Williams, chef Bobby Flay and actress Gwyneth Paltrow. One investment firm put its market valuation at $1.1 billion.