Macalat, Making Chocolates With Mycelium, Bought by Birmingham Chocolate
Birmingham Chocolate, a Birmingham, Mich., maker of artisan chocolate, has acquired Macalat, an “emerging” dark chocolate brand featuring organic, sweet, dark chocolate that is sugar-free,” and employs mushroom mycelium to reduce bitterness. Price was not disclosed.
“This innovative, 70% cacao bar blends flavorful superfoods like lucuma and Madagascar vanilla, and is completely sugar-free and remarkably bitter-free — thanks in part to a groundbreaking application of mushroom mycelium from MycoTechnology, which helps eliminate bitterness,” said Doug Cale, CEO of Birmingham Chocolate. “In my view, this is the most exciting innovation in chocolate since Hershey introduced milk chocolate.”
In June, Birmingham Chocolate plans to introduce new Macalat line extensions in bar format using the original Macalat couverture chocolate:
- Original uses Peruvian Criollo and Forestero beans.
- Quinoa, a protein superfood, adds crunch.
- Raspberry.
Additionally, Macalat treats will soon be offered in resealable stand-up pouches, featuring:
- Macalat Bark Thins with crunchy popped quinoa.
- Mango enrobed in the sweet dark chocolate.
- Medjool dates offering a low glycemic option.