C.H. Guenther Acquires Fresca Mexican Foods

June 24, 2025

Private equity-backed Guenther expands its tortilla production with Fresca’s Idaho plant and strengthens foodservice partnerships.

Dave Fusaro

C.H. Guenther & Son LLC on June 23 announced it had acquired Fresca Mexican Foods LLC, a manufacturer of flour tortillas, corn tortillas and tortilla chips based near Boise, Idaho. Price was not disclosed.

The transaction expands the tortilla manufacturing capacity of Guenther, originally a commercial baker, and deepens its relationships with foodservice and premier quick service restaurant customers. Included are Fresca’s product portfolio, facilities and team.

Fresca, which has been operating since 1977, has a 190,000-sq.-ft. facility in Caldwell, Idaho, and employs approximately 375 full-time.

“The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy,” said Rod Hepponstall, Guenther’s president/CEO.

C.H. Guenther & Son is owned by Pritzker Private Capital, along with management and co-investors. CHG has more than 5,000 employees in 30 food manufacturing locations in the U.S., Canada and Western Europe, and in its corporate office in San Antonio, Texas.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.