Kraft Heinz Selling Italian Baby and Specialty Food Business

Italy’s NewPrinces Group will take over five brands and a production facility in Latina, Italy.
July 10, 2025

Kraft Heinz Co. today (July 10) revealed an agreement to sell its infant and specialty food business in Italy to NewPrinces S.p.A. Price was not disclosed.

Kraft Heinz called the buyer “one of the country’s leading food and beverage producers.” The proposed transaction is expected to close at the end of 2025, subject to regulatory review and approval.

Included are infant food brands Plasmon, Nipiol and Dieterba, and specialty food brands Aproten and Biaglut. It also includes the purchase of Kraft Heinz’s production facility in Latina, Italy, which manufactures products for some of those brands and employs around 300.

About the Author

Dave Fusaro

Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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