Plant-Based: Australia’s V2food Acquired Daring Foods; Ajinomoto Involved
V2food, an Australian plant-based meat analogue company and certified B Corp, has acquired Daring Foods, a maker of unbreaded plant chicken analogues in the U.S. Ajinomoto Co. apparently helped.
V2food announced both deals on its LinkedIn page last week. “This powerful collaboration unites our proprietary technology with Daring’s strong U.S. market presence and Ajinomoto Co.’s century-long expertise in AminoScience,” the post said.
The relationship with Ajinomoto was not explained, but a European medium said it would “accelerate the development of next-generation plant-based products, including a new range of frozen meals with a focus on clean labels and natural ingredients.”
“Daring has built an incredible, consumer-loved brand with strong reach across the U.S., and combining that with our food technology creates immediate opportunities to accelerate our mission to be one of the global leaders in plant-based protein,” said V2food CEO Tim York.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.