Glanbia Sells SlimFast to Heartland, Maker of Splenda
Heartland Food Products Group, manufacturer of Splenda sucralose sweetener, drink mixes, coffee and nutritional beverages, has acquired the SlimFast U.S. brand from Glanbia Plc. Price was not disclosed.
Glanbia, the former Irish dairy cooperative now a public company, in 2018 bought the SlimFast business from KSF Holdings LLP (Kainos Capital) for $350 million. It's essentially the same business Unilever paid $2.4 billion for in 2000.
"Both brands [SlimFast and Splenda] share a common purpose, empowering people to make better choices without sacrificing taste or enjoyment,” said Ted Gelov, Heartland chairman and CEO. “Together, we can deliver trusted solutions in weight management and sugar reduction, two of the biggest consumer needs shaping the future of nutrition."
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.