Built Bar Considering a Sale That Could Net $1 Billion
The owner of protein bar company Built Bar is exploring a sale that could value the American Fork, Utah-based brand at more than $1 billion, according to an exclusive story by Reuters.
Quoting “people familiar with the matter,” the news service said the private company hired investment bank Houlihan Lokey for the sale process, although the company and the investment bank declined to comment.
Co-founder and CEO Nick Greer bought out his business partner a few years after the company launched out of a Utah garage in 2018, according to Reuters.
Protein bars have been a hot commodity in recent years and there is no shortage of them. Although Built started making bars, it appears that line has been discontinued in favor of Built Puffs, which provide 17g of protein as well as collagen. Flavors are candy bar-oriented, including Blue Razz, S’mores, Cookies ’n Cream and Banana Cream Pie.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.