The Good Crisp Co., a Boulder, Colo., maker of better-for-you salty snacks, has been acquired by MPearlRock, an investment fund connected to Kroger Co. Price was not disclosed.
Founded in 2015 by Matt Parry, The Good Crisp Co. offers "guilt-free" chips, cheeseballs and crinkle cut chips, mostly in canisters but some in bags. They come in classic flavors and are gluten-free, non-GMO and have no artificial flavors or ingredients.
Its products are available in more than 20,000 retail locations across the U.S., Canada, Australia and the UK, and is one of the fastest growing clean-label salty snack platforms in the U.S. today, according to the acquirer.
MPearlRock is a strategic partnership between MidOcean Partners, a New York-based alternative asset manager, Kroger and its wholly owned data subsidiary, 84.51°.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.