jmsmucker

CAGNY: J.M. Smucker—Coffee and a Twinkie

Feb. 21, 2024
The Hostess acquisition will play a big part in the company’s future, executives told the Consumer Analyst Group of New York conference Feb. 21.

“What’s better than coffee and a Twinkie?”

Mark Smucker, chairman and president/CEO of the company that bears his family name, asked the question at the start of his presentation to the Consumer Analyst Group of New York conference Feb. 21. The company has been through a number of transformations since starting life as a jam and jelly maker, and now coffee and sweet baked goods are big parts of J.M. Smucker.

Mr. Smucker reported “sustained momentum and volume growth across our portfolio,” and is looking forward to fully integrating the Hostess Co., which it acquired just last November.

To make room for the Twinkies and the Ding-Dongs, Smucker sold off most of its recently acquired dog food lines, although dog treats and cat food remain. Coffee is now the biggest part of the company. While the Folgers brand leads the way, Mr. Smucker sees a bright future for the licensed Dunkin brand – he sees it becoming a billion-dollar brand in a few years. Cafe Bustelo, too, is expected to grow and will launch ready-to-drink products in May.

And Uncrustables continues to be a runaway success. The third plant dedicated to the frozen sandwiches is under construction. Once more capacity comes online, Smucker will push them more in convenience stores.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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