Yelloh, the frozen food home delivery service spun off from Schwan’s Co., will be out of business by the end of this year.
The service once known as Schwan's Home Delivery, is ceasing operations due to “external headwinds such as the nationwide staffing challenges and crushing food supply chain disruption caused by the pandemic," as well as changing consumer lifestyles, Michael Ziebell, a Yelloh board member and former employee, said in a statement carried by Cygnus Home Service LLC, apparently the holding company.
The company was founded in Marshall, Minn., by Marvin Schwan, who used yellow trucks to deliver the food manufacturer’s pizza, entrees and pies, as well as ice cream and other frozen products from other processors – long before there was Hello Fresh, Home Chef and others. It employs about 1,100 nationwide.
“The company set itself apart with the friendly, trusting relationships it built between customers and team members, some of which lasted for decades,” the parting statement said.
When the manufacturing part of Schwan Co. was sold to Korea’s CJ CheilJedang in 2018, the Schwan family retained the home delivery business and renamed it Yelloh in 2022.
