Heineken 'Reshaping' Headquarters Jobs To Unlock Opportunities
Heineken last week revealed a new five-year strategy that includes reshaping its global headquarters and eliminating corporate jobs – or at least transitioning many, up to 600, to new roles.
Finishing up its EverGreen 2025 plan, EverGreen 2030 is “designed to create a more agile, simplified, and connected organisation, ready to focus on opportunities for growth and innovation.” The full strategy will be unveiled at a company presentation this week.
“EverGreen 2030 places technology and agility at the core of Heineken’s growth plans,” the company said last week. Its Digital Backbone (DBB) is “a multi-year program transforming how Heineken operates across more than 70 markets. By integrating over 40 digital platforms, DBB will simplify processes, unlock the power of data, and enable faster innovation. This will strengthen Heineken’s ability to respond quickly and efficiently to consumer trends and market shifts.”
That also means changes at headquarters.
“Starting in 2026, Heineken Amsterdam head office will transform into a more focused strategic centre. The change will include a transition of roles to Heineken Business Services (HBS) and the redesign of selected departments. This will impact approximately 400 roles, which come on top of 200 roles of the Digital and Technology department already in transformation since October 2024. The changes will consist of a combination of relocation to HBS and roles ceasing to exist.”
The Dutch brewer has more than 85,000 employees globally.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.