Jennifer Garner’s Once Upon a Farm Ready for IPO

Once Upon a Farm, the children’s food company partially owned by actress Jennifer Garner, is going ahead with its planned initial public offering of stock, planning to sell nearly 11 million shares at an expected price of $17-19 per share.

We first reported its plan to go public Oct. 1.

The company on Jan. 26 filed documents with the Securities & Exchange Commission, saying it secured a listing on the New York Stock Exchange under the symbol “OFRM.” A date for the stock sale has not been set.

“We have surpassed $318 million of in-store retail sales, according to management estimates, and are the No. 1 brand driving dollar growth in the categories we play in for the 52 weeks ended September 7, 2025,” the filing states.

While the sales growth trajectory has been good, Once Upon a Farm also notes, “Our net loss increased from a $19.3 million loss in the year ended Dec. 31, 2022 to a $52.0 million loss in the 12 months ended Sept. 30, 2025.”

Cassandra Curtis and Ari Raz started Once Upon a Farm in 2015. In 2017, they brought in John Foraker, the former CEO of Annie’s, and Garner as partners.

The offering would include 7.6 million shares of newly issued common stock and nearly 3.4 million shares being sold by current stockholders – presumably Garner, Curtis, Raz, Foraker, a handful of individual investors and two investment funds: CAVU Venture Partners and S2G Ventures Fund.

The company apparently is a public benefit corporation and has a strong commitment to charities relating to childhood nutrition. It was one of the three companies featured in our October 2024 cover story “Why Celebrities Start Food Companies.”

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Once Upon a Farm’s original products were baby and toddler foods in pouches, but it's grown into other formats and products for older children. A refrigerated bar debuted in 2023, followed by A2 whole milk shakes in pouches, puffs, melts and pasta meals. Many of the products are cold-pressed.