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"Goldfish baked snack crackers"

Campbell Soup Co. to Invest $160 Million to Increase Goldfish Cracker Capacity in Utah

July 25, 2023
Citing increased demand for its Goldfish crackers, Campbell is expanding its production capacity for the third time in two years.

Campbell Soup Co. announced today that it is investing $160 million to make more Goldfish crackers and meet increased consumer demand. The expansion of the company’s Richmond, Utah, facility will add a new line to the plant and increase the bakery’s Goldfish output by 50 percent — producing more than 5 million Goldfish per hour, or 1,500 Goldfish every second.

It also will include the construction of an on-site flour mill, which will be separately owned and operated by Utah Flour Milling LLC, connected to the Campbell bakery. The mill is a partnership between PHM Brands’ Panhandle Milling and NIPPN Corp., and it is expected to improve the reliability of supply, provide capacity for continued growth and improve plant efficiency. It is further anticipated that use of the on-site mill will reduce the facility’s greenhouse gas emissions by eliminating more than 2,200 truck trips to deliver flour from mills to the bakery.

The expansion will add more than 80 jobs at a facility that has produced Pepperidge Farm products for five decades. The new Goldfish line is expected to be operational by the end of 2024, and it represents Campbell’s third expansion to produce more Goldfish in the past two years, with bakery expansions in Lakeland, Fla., and Willard, Ohio, preceding this one.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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