While consumer interpretations and needs vary, gut health is becoming mainstream.
While calcium and vitamin D are effective at promoting bone health, new information proves nutrients like iron, vitamin K and C, probiotics and minerals also figure prominently.
With snacks replacing traditional meals, this huge category warrants marketing, product development and manufacturing interest.
A trip to most supermarkets will provide consumers with digestive health products to make their digestive systems running smoothly, as more food and beverages on store shelves claim these benefits. Analysts expect the digestive health market to grow readily for these products by at least 6.53 percent in the U.S.