An increasing number of consumers are adopting a natural lifestyle, with a focus on health and well being that includes green living, sustainability and natural products as well as a heightened concern for the environment. As a result, consumer interest in natural foods continues to grow with sales of natural foods and beverages increasing 50 percent over the past four years and total sales in 2008 exceeding $15 billion, according to Mintel.
Interstate Bakeries Corp., Kansas City, Mo., rolls out Nature's Pride, the first 100 percent natural brand of breads available across the country, baked without artificial flavors, colors or preservatives, no high fructose corn syrup and no trans fats.
A significant milestone for IBC, Nature’s Pride is the first post-bankruptcy emergence product launch as well as its first complete line of bread products to be introduced in several years.
Nature’s Pride Premium Hearty Breads in 24 oz. packages include: 100% Whole Wheat; 12-Grain; Healthy Multi-Grain; Country White; Double Fiber; Stone Ground Whole Wheat with Honey; Country Potato and Butter Milk.
Nature’s Pride Traditional Soft Breads (20 oz.) include: 100% Whole Wheat and Honey Wheat.