Packaging Technology Doubles Shelf Life for Fresh Poultry

Jan. 20, 2009

Israel-based Teva-Off has launched fresh poultry with an eight-day shelf life using proprietary packaging technology by Hefestus, Israel. This new invention helps the producer and the retailer cut product cost and number of returns significantly as a result of improving processes in the supply chain.
Meat and poultry products are highly sensitive to oxidation and, more importantly, rapidly decompose and suffer damage via bacteria. Shelf-life of such products is at most four days. Teva-Off has succeeded in doubling its poultry product shelf life to eight days. This breakthrough in protecting poultry-product freshness and extending shelf life can influence the entire supply chain from manufacturer to consumer. Short shelf life in meat and poultry products typically causes large amounts of returns and discards of expired products, while decreasing profit significantly.

Teva-Off developed the new product with Hefestus’ proprietary packaging technology, Hera SLB (Shelf Life Booster). A high-quality applications laboratory performed shelf-life tests on a daily basis over a period of several months.

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