Reser’s Fine Foods Targets Convenience with Recent New Product Launches
In this episode of the Food For Thought podcast, Megan Torres, senior brand strategy manager for Reser’s Fine Foods, talks about the trends driving several recent new product launches and the work that brought them to market for the company.
Torres explains how the company was able to lean on its expertise in potatoes to build out its deli-fresh soups and chowders line, and how its new pasta entrees focus on convenience and value for the time-starved consumer.
She also details how the company targeted new consumers with the launch of its new line of classic chicken, tuna and egg salads, and how product innovation was able to nail down the perfect formulation that features about 25% more protein, up to 60% fewer calories and a significant reduction in fat content.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.