Coca-Cola Co.

Coke Celebrates Recycled Bottle Rollout With Free Pizza

Oct. 22, 2023
Coca-Cola's rPET bottle is rolling out in new markets, including Chicago, Atlanta, and the Pacific Northwest.

Coca-Cola Co. is celebrating the rollout of its 100% recycled PET bottles in three new markets this fall by partnering with pizzerias in those areas to give away free pizza in return for customers who bring in a plastic bottle for recycling.

Coke, Diet Coke, Coke Zero Sugar and other Coca-Cola flavors in 20-oz. recycled bottles are beginning to appear in Chicago, Atlanta and the Pacific Northwest. To mark the occasion, the soda company is partnering with one pizza restaurant each in Chicago, Atlanta and New York City for one day each. Customers who bring in any plastic beverage bottle to recycle (including non-Coke products) will get a pizza slice and a 20-oz. Coke beverage in one of the new rPET bottles.

The bottles are made from 100% recycled PET except for the cap and label. These packages first launched in 2021 and are now available in 11 major U.S. markets, including Los Angeles, San Diego, San Francisco, Boston, New York City, Philadelphia, Houston, and Dallas.

It’s part of Coke’s “World Without Waste” goal to use at least 50% recycled material in bottles and cans by 2030. These 20-oz. recycled bottles will enable Coca-Cola to save over 37 million pounds of new plastic on an annual basis — the equivalent of approximately 890 million bottles — in 2024 alone, the company estimates. The shift is also estimated to reduce over 39,000 tons of CO2 equivalent annually in the U.S. — like taking 8,400 cars off the road for one year.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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