Consumer Brands Assn. Launches Online Resource To Counter ‘Ultraprocessed’ Rap
It may be preaching to the choir a bit, but if your customers and consumers have questions about “ultraprocessed” foods, send them to a new Consumer Brands Assn. (CBA) website dedicated to dispelling myths on food processing and safety: foodprocessingfacts.org.
Food Processing Facts (not ours!) “is about protecting consumer choice by providing reliable, well-researched content and expert insights about the benefits of processing for America’s food supply,” said the trade association.
“The makers of America’s household brands are committed to providing convenient access to nutritious, affordable and safe food & beverage products, and processing plays a critical role in delivering on this promise to consumers. The website helps answer questions about why we need food processing and how it contributes to nutrition, food security, safety and accessibility.
“It also features a resource library,” CBA continued, “with a comprehensive collection of fact-based articles, research papers and expert opinions that help separate fact from fiction regarding the conversation about ‘ultra-processed’ foods and their impact on our health.”
“In the discussion about America’s food supply, many opinions have been shared without critical information and context, which are essential for consumers to form fact-based conclusions and make the right decisions for their families,” said Sarah Gallo, senior vice president of product policy and head of federal affairs at Consumer Brands. “Our goal in creating Food Processing Facts is to shift the conversation past the click-bait headlines and create a trusted hub for information rooted in science, which paves the way toward a more constructive dialogue about food and nutrition.”
The website joins two other industry-led initiatives dedicated to providing information for consumers to make informed decisions about the food & beverage products they choose. Facts up Front places important nutrition information on the front of packages – something the FDA is expected to announced as a future rule by the end of this year. And SmartLabel gives consumers information beyond the Nutrition Facts panel with the scan of a QR code.