AV-X-Pressure-Vessel

HPP Seems A Natural Fit for Natural Foods

May 13, 2019
High-Pressure Processing allows manufacturers of organic food and beverage products to keep the products safe and healthy.

Owners of high-pressure processing (HPP) equipment often use it to treat products for companies other than their own, either full-time or as a sideline. Many of these products are marketed as organic or natural, which we talk about more in Are Contract Manufacturing and Organic, Natural Products Made for Each Other?

Stay Fresh Foods uses HPP equipment supplied by JBT/Avure Technologies for its own branded beverages and, as a contract processor, for meat, salsa, pet food and other products. Managing partner Amy Lawless acknowledges that organic beverages could be hot-filled, but says HPP yields a better product.

“You get a different taste profile and you get some additional health benefits when you use HPP over some of the more traditional pasteurization methods,” Lawless says. “You’re not heating the product, so you’re not destroying any of the nutrients or vitamins in the beverage.”

High-pressure processing suits many organic and natural products because it kills microorganisms without heat or chemicals.

HPP goes well with organic and natural processing, its advocates say, because, like thermal treatment, it physically eliminates microorganisms within a package. (HPP works by literally squeezing microorganisms to death by applying pressure through water in which a package is immersed.)

“Our technology, because of the way it pasteurizes without heat, allows for products to not require preservatives added to them. So typically, the majority of products run through the HPP process are all-natural and clean label,” says Lisa Wessels, JBT/Avure’s chief marketing officer.

HPP is a technology unfamiliar to most consumers, but Roberto Peregrina, director of Hiperbaric USA, says that it has a logical appeal to consumers of organic and natural products.

“We think most consumers today are looking for better-for-you foods with fewer to no preservatives,” Peregrina says. “Consumers of organic and natural products might be particularly more accepting of HPP because they intentionally look for food that is minimally processed with ingredients they know.”

Sponsored Recommendations

F&B Manufacturer Implements Powerful Cybersecurity

A leading F&B manufacturer has moved to harness the skills of Rockwell Automation and Claroty to harden their OT and IT defences.

6 Ways to Augment Your Food and Beverage Workforce

Modern digital tools and technologies help attract, retain and empower a modern workforce.

2024 Manufacturing Trends - Unpacking AI, Workforce, and Cybersecurity

The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...

Better OT Asset Management Increases Uptime

A food and beverage company streamlines and simplifies its OT cybersecurity to increase system reliability and uptime.