Food Trends: The Most Successful Packaged Food Brands of 2010

March 29, 2011
Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

SymphonyIRI announced the most successful food and beverage and non-foods consumer packaged goods brands of 2010 during its annual New Product Pacesetters report.

In 2010, the most successful food and beverage products were those that focused on home-based eating and its rituals.

According to the report, innovation around breakfast solutions and salty snacks accelerated, representing more than half of new food dollars; juices, milks and waters, and coffee and tea beverage segments demonstrated similar strength, outperforming trends witnessed during the past several years.

Most of the top 10 food and beverage product launches of 2010 focused on consumers' interested in home-based health and wellness.

2010 New Product Pacesetters: Top 10 Food and Beverage Brands ($ Millions)

(Total Year-One Dollar Sales Across Food, Drug, and Mass Channels, excluding Walmart)

Chobani, $149.4
Wonderful Pistachios, $114.1
glacéau vitaminwater zero, $110.3
Nature's Pride, $80.8
Trop50, $74.4
Thomas' Better Start, $74.2
Green Mountain Coffee K-Cups, $62.1
Budweiser Select 55, $59.9
Trident Layers, $53.9

Source: SymphonyIRI New Product Profiler

The SymphonyIRI Times & Trends Report, "2010 New Product Pacesetters" is available exclusively from SymphonyIRI.  Download the full report.

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...