A common theme in apocalyptic rhetoric is that if this or that comes to pass, “we’ll all be eating cat food.” The folks at Nestlé Purina look like they’re about to help us with that transition.
Nestlé Purina will host a pop-up trattoria in New York City on Aug. 11-12 to celebrate its Fancy Feast line of cat food. Gatto Bianco (“White Cat”) will serve human food based on cat food.
That’s all I could get out of a listing linked by the Fancy Feast webpage. The relevant line is: “The dishes at Gatto Bianco are prepared in ways that help cat owners understand how their cats experience food – from flavor, to texture, to form – in a way that only Fancy Feast can.”
Well, I’m sorry, but this leaves me with a question: Are we going to get the whole fed-like-a-cat experience? Because that would have to include serving the food in a can, preferably sealed, so we could hear that satisfying pssssh as it’s opened. Then the can would have to be emptied into a bowl on the floor, and diners would have to eat without utensils. Those visiting the restroom would be confronted by litter boxes.
Actually, that was close to an experience I once had at an Italian restaurant in New York, except they didn’t have litter boxes in the restrooms. I don’t think so, anyway.
Pan Demetrakakes is a Senior Editor for Food Processing and has been a business journalist since 1992, mostly covering various aspects of the food production and supply chain, including processing, packaging, distribution and retailing. Learn more about him or contact him
