The latest manifestation of Britain's supply chain woes.
I know I’ve been picking a lot on the United Kingdom and its food problems in this blog, but I just can’t resist noting one more thing:
Apparently some supermarkets over there have started stocking cardboard food.
With the ongoing supply chain problems, Tesco, Sainsbury’s and others have been experiencing chronic gaps on their shelves. As documented on Twitter, rather than present shoppers with a depressing tableau of bare shelves and bins, some of the stores have taken to putting up photographs of whatever products they don't have enough of:
Or at least their outlines:
This has to be a metaphor for something, but I’m just not sure what. The British and their stiff upper lips? The empty promises of capitalism? The virtues of consuming fiber? (Cardboard is rich in fiber, after all.)
All I know is, those stores had better hope people don’t start trying to pay with cardboard credit cards.
Pan Demetrakakes is a Senior Editor for Food Processing and has been a business journalist since 1992, mostly covering various aspects of the food production and supply chain, including processing, packaging, distribution and retailing. Learn more about him or contact him
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