Hahn Public recently compiled a survey exploring the public perception of food safety and the impact a crisis can have on food brands and practices.
Hahn Public Communications, an Austin, Tex., consultancy offering communications and persuasion expertise to clients in food, water, energy, land development and transit, recently compiled a survey exploring the public perception of food safety and the impact a crisis can have on food brands and practices. The new research also examines concerns about food types and perceptions about those attributes that make them safer.
The infographic here is based on some of the takeaways from the research, with factors such as stats on consumer concerns, actions taken once a food is decidedly unsafe, how consumers decide if a food is safe to eat again and what makes a food safe to eat?
More information on the survey is available from Hahn Public
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