Preparing for Turkey Day

Nov. 24, 2008

Only 30 percent of households will actually prepare a turkey on Thanksgiving Day, but 82 percent of consumers eat it, according to The NPD Group. NPD finds that typically two households are the guest of another household on Turkey Day, which amounts to an average of nine people at each Thanksgiving table.

Only 30 percent of households will actually prepare a turkey on Thanksgiving Day, but 82 percent of consumers eat it, according to The NPD Group. NPD finds that typically two households are the guest of another household on Turkey Day, which amounts to an average of nine people at each Thanksgiving table.

“This has been a hectic year and a time of high anxiety, and contrary to popular belief, people don’t turn to food for comfort, they turn to other people,” says Harry Balzer, chief industry analyst and vice president at NPD. “I expect a larger crowd around America’s Thanksgiving tables this year.”

According to Balzer, the standard food fare of turkey, potatoes, vegetables, pie, stuffing, fruit, rolls, salads, and bread will grace tabletops this year. He also points out that the consumption of pumpkin pie on this holiday will make it the second most popular pie in America for the year. Apple pie is number one because people eat it more often.

“With all these great foods and someone else preparing the meal, you’ve got to be thankful,” says Balzer. “But remember that just because you didn’t prepare the meal, doesn’t mean you get away with not cleaning up.”

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.