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Unilever closing the digital gap
I can program, repair and generally maneuver around my TV, VCR and CD player with very little effort, but it can take me 15 minutes to download my blog. But I'm happy to hear there is hope for the technologically-impaired Pre-Internet generation.
Marketers, struggling to keep pace with a rapidly changing media landscape, are reaching out to young talent to help brands tap into the digitally savvy consumer, reports Advertising Age.
Earlier this year, Unilever USA decided to do something about the digital gap facing many of its valuable senior executives. It initiated "The Trendslator" reverse ...