The Private Label Manufacturers Assn., which first delayed then canceled its November 2021 annual show because of the pandemic, today (Jan. 11) unveiled PLMA Global, "a newly imagined, online private label trade show" for March 28-31.
The event will use a "unique platform [that] supports efficient appointment scheduling and direct video connections among store brand exhibitors and buyers," the association said.
“The platform will support the connection between PLMA member-exhibitors and store brand buyers representing leading supermarkets, drug chains, mass merchandisers, supercenters, specialty retailers, dollar stores, club stores, convenience stores and other formats,” said PLMA President Peggy Davies.
She termed it a way to "mitigate supply chain issues" so "retailers from the U.S. and Canada, Europe and Asia can engage with current, former and prospective private label suppliers and collectively develop optimum ways to move products by evaluating their respective capabilities and, if necessary, diversifying and reconfiguring their relationships."
Features will include one-on-one or group video calls, product demos, screen sharing, messaging, downloadable documents, videos and more. "Efficient appointment scheduling is the most important feature of the virtual event," she added.