The snack company is kicking off the 2020 Holiday season with a few of its 'favorite things,' while packaging proceeds to benefit Toys for Tots.
Deck the Halls with bundles of beanies. That's the challenge Frito-Lay is putting forth to its biggest fans through the snack brand's new holiday-themed online shop.
Kicking off the 2020 holiday season with its own version of favorite things, as sung by actress Anna Kendrick, friends and fans of Frito-Lay brands can stop in and shop at the new online holiday shop, www.snacks.com/holidayshop. The shop features items such as sweaters, scarves, beanie hats, onsies, and socks that consumers can buy while also doing some good. Holiday-themed packaging will be available as well, with up to $500,000 in proceeds benefitting Toys for Tots.
"We received such an overwhelming response to last year's 'Favorite Things' campaign from our fans asking how they could purchase a number of items in the spot that in 2020 we knew holiday sweaters were an absolute must," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America in a release.
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