Beyond Meat will move onto the menu of Starbucks outlets in China, taking advantage of the reopening of much of the country.
Beyond Meat will move its plant-based meat analogue products onto the menu of Starbucks outlets in China, taking advantage of the reopening of much of the country to gain a foothold in that potentially lucrative market.
Items available at Starbucks in China containing Beyond Meat’s ground-beef analogue will include lasagna, pesto and a tortilla wrap, the Wall Street Journal reports.
China has the most Starbucks outlets after the U.S., and more than 95% of them are open, following the decision last month to open up many restaurants and other businesses that had been closed due to the coronavirus. Getting onto the Starbucks menu represents a coup for Beyond Meat over its rival Impossible Foods to enter the Chinese market.
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