Chinese Starbucks to Sell Beyond Meat Items

April 23, 2020
Beyond Meat will move onto the menu of Starbucks outlets in China, taking advantage of the reopening of much of the country.

Beyond Meat will move its plant-based meat analogue products onto the menu of Starbucks outlets in China, taking advantage of the reopening of much of the country to gain a foothold in that potentially lucrative market.

Items available at Starbucks in China containing Beyond Meat’s ground-beef analogue will include lasagna, pesto and a tortilla wrap, the Wall Street Journal reports.

China has the most Starbucks outlets after the U.S., and more than 95% of them are open, following the decision last month to open up many restaurants and other businesses that had been closed due to the coronavirus. Getting onto the Starbucks menu represents a coup for Beyond Meat over its rival Impossible Foods to enter the Chinese market.

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