Gerber is on the Lookout for its Next Gerber Baby

Feb. 13, 2020
Proud parent company Nestle has launched its10th annual photo search for the iconic "spokesbaby."

Nestle is looking for the next generation of the iconic Gerber baby.

Gerber, the baby food business owned by Nestle since 2007, launched what has become an annual photo search for its spokesbaby. This is the 10th year of the contest, which invites parents and caregivers across the country to submit their little one’s photo and story on Gerber’s online submission portal for a chance to have their child serve as a Gerber ambassador for the year.

The contest ends Feb. 21. Only parents or legal guardians of children from birth to 48 months may enter.

Launched a decade ago, the Photo Search was inspired by countless photos sent by parents who see their little one in Gerber’s iconic baby logo, according to the company. Gerber has had a baby photo on its products since its founding in 1928 in Fremont, Mich.

For 2020, Gerber added the ability to include not just photos but also videos. To enter and to read the official entry rules, visit Gerber’s online submission portal at