Kellogg's Froot Loops Collaborates with Fashion Brand to Unveil Fashion Collection

Aug. 21, 2018
Consumers can sport their love of the sweet cereal thanks to the AWAYTOMARS/Froot Loops collection which was unveiled today.
How sweet it is to get to wear your favorite cereal brand. Lovers of Kellogg's Froot Loops will get that chance thanks to a 10-piece collaboration with co-created fashion brand AWAYTOMARS.

According to a release, nearly 700 designers participated to develop the collection's hats, t-shirts, sneakers, hoodie, jacket and dress.

The collection is launching today as a preview to AWAYTOMARS' Spring/Summer 19 collection, which will debut in Paris on Sept. 27.

To get your hands on your own sweet merchandise, you can shop the collection at, and a limited number of items will be available at Kellogg's NYC cafe until they are sold out. The collection retails from $30-$185.

To read more, visit Kellogg's website

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