The Retail Bakers of America have selected contestants for its 2010 Pillsbury Bakers Plus Creative Decorating Competition, to be held live at the International Baking Industry Exposition (IBIE). Representing RBA's local affiliate associations:
- Chicago Area Retail Bakers Association – Chris Andrews, Kirsten's Danish Bakery, Burr Ridge, Ill.
- Deep South Retail Bakers Association – Karey Barela, The Ambrosia Bakery, Baton Rouge, La.
- Greater Cincinnati Retail Bakers Association - Camilla Smith, Busken Bakery, Inc, Cincinnati, Ohio
- Greater Southwest Retail Bakers Association - Deena Oden, Rick's Bakery, Fayetteville, Ark.
- New Jersey Baker's Board of Trade - Annemarie Kane, Food Scene, Inc, Colts Neck, NJ
- Ohio Bakers Association - Sarah Crews, ele' Cake Company, West Carrollton, Ohio
- Upper Midwest Bakery Association - Keeann Martineau , Jerry's Foods, Edina, MN.
- Southeastern Retail Bakers Association – To be selected during the local competition held in August