El Monterey Brand Awareness Continues to Build Through Consumer Promotions
May 6, 2009
Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo
Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo. The FSI, which dropped nationally on May 3, 2009, displayed a $1 off coupon on any flavor of El Monterey 20-count Taquitos. The FSI also featured an easy-to-make Hot Chili Cheese Dip recipe.
El Monterey Taquito flavors include:
Shredded Beef and Cheese Flour Taquitos
Chicken and Cheese Flour Taquitos
Beef and Cheese Corn Taquitos
Chicken and Cheese Corn Taquitos
Breakfast Flour Taquitos
The IRI data reveals an 11-percent increase in El Monterey brand Taquitos versus a total category decrease of three percent. In addition, El Monterey brand products reflect an overall eight-percent increase versus the entire category’s decrease of 2.8 percent.
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