Newman’s Own Follows Saturday Night Live Joke With Charity Food Truck
Newman’s Own was mildly the brunt of a joke on this weekend’s Saturday Night Live. But the charity-oriented company has never joked about hunger in America, and tomorrow kicks off a “Pay What You Want” Food Truck tour with 100% of proceeds going to Newman’s Own Foundation.
Through October, the food truck will travel the eastern seaboard and southern U.S., offering pizzas, salads, cookies, drinks and even dog treats - all Newman's Own products and all in support of a good cause. As the name implies, customers can choose their price for their meal.
The foundation’s mission is “To nourish and transform the lives of children who face adversity. The foundation continues Paul Newman’s commitment to use all the money that it receives from the sale of Newman’s Own products to support children, their families and their communities.”
Adversity, as the foundation defines it, includes food insecurity, chronic health conditions and poverty among children in America.
About that SNL bit: It came up during the show’s "Weekend Update" segment, when “anchorman” Michael Che asked Bowen Yang, playing a fictitious Chinese trade minister Chen Biao, which country will be hurt more in a trade war. “You can’t live without our technology,” like smartphones and computers, Yang/Biao replied. “We’ll survive without your Newman’s Own Salad Dressing.”
We’ll see about that.
By the way, Newman's Own also kicked off our October 2024 feature "Why Celebrities Start Food Companies," which also featured Harry Hamlin, Jennifer Garner and Lionel Messi.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.