Celestial Seasonings launches teas for Hispanics

Nov 18, 2004

The flavors -- Honey Lemon Diet, Apple Banana Chamomile, Cinnamon Apple, and Linden Mint Herb Teas – look generic enough, but these new teas recently launched by Celestial Seasonings, Boulder, Colo., are taking strong aim at Hispanics.

"We formulated our new line of teas around herbs and flavors popular in the Hispanic market, like linden, mint, honey, lemon, and chamomile, as well as familiar favorites like cinnamon and apple," says Joan Boykin, director of marketing. Plus, the 10-count packages will have Spanish-first bilingual copy in major Hispanic markets across the country.

Each tea is naturally caffeine-free and blended with 100 percent natural ingredients.

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