Process and Operations / Wellness Foods

Investment firm acquires Switch Beverage Co.


Apr 19, 2006

Entities related to or advised by the investment management firm, Luther King Capital Management, through Fort Worth, Texas-based Beverage Acquisition Co., have purchased the assets of The Switch Beverage Co., Richmond, Va.

The Switch CEO Brian Boyd said, "The Beverage Acquisition Co. was organized by LKCM in late 2005 to acquire emerging and established specialty niche beverage and food companies in the natural food & beverage markets. We are currently looking at several other acquisitions in this space today and are excited about the opportunities that exist."

Founded in 2001, Switch Beverage produces, markets and distributes "The Switch" brand, an alternative beverage. The Switch is a slightly carbonated, 100% juice beverage that contains no preservatives or additives. The line includes 11 flavors, each of which provide 100% of the daily RDA of vitamin C. It is sold through a national independent distributor network in the Mid Atlantic, Northeast, Southwest, Central and Northwest regions of the U.S.

"As the industry's leading provider of carbonated 100% blended fruit juice through our 'The Switch' brand, we have generated broad appeal from consumers seeking a healthy alternative to traditional sweetened carbonated soft drinks," said Richard Beswick, National Sales Manager, The Switch Beverage Co.