Doritos Packaging Initiative Promotes Social Change

Source: FoodProcessing

By Elaine Wong, Brandweek

Dec 10, 2008

According to a recent article on, millions of Doritos bags have started featuring the faces and stories of good deed doers, as part of a joint effort between Frito-Lay and

They are the stories of 17 people — all under the age of 25 — who have performed social and charitable work in their communities. They are also this year's winners of $200,000 in grants, awarded by, which focuses on teenagers. The winners will use the money for projects such as building new health clinics and convincing others to become bone marrow donors, said Nancy Lublin, CEO of

To read the entire article, visit Frito-Lay, Team Up for Social Change on