Campbell Soup Co. Looks Online For Product Innovation


Apr 01, 2009

Campbell Soup Co. recently unveiled a new website "Campbell's Ideas for Innovation", inviting scientists, entrepreneurs and inventors to submit their ideas.

According to Campbell, the company is "focused on generating ideas in the areas of new products, packaging innovation, product line extensions, environmental sustainability, business processes and marketing."

 The company also is interested in new technologies related to sodium reduction, vegetable nutrition and healthier fats and oils. 

The Ideas for Innovation Web site is designed to provide an effective way for Campbell to review and evaluate unsolicited ideas by offering people who do not work for the company an easy way to submit ideas.

Ideas submitted to Campbell through the Ideas for Innovation program will be evaluated by a team assembled for this purpose. Ideas will be reviewed and evaluated by someone with direct knowledge of the relevant business or function and who will determine whether there is an interest in pursuing the idea.

To read more about Campbell's Ideas for Innovation, read New Campbell Web Site Designed To Attract Innovative Ideas