R&D / New Food Products

Research Offers Insights on Hispanic Consumer Preferences

Source: FoodProcessing.com

Oct 15, 2009

It is estimated that by the year 2050, the Hispanic population of the U.S. will be more than 100 million and will account for 24.4% of the total U.S. population.

Virginia Dare, as part of its ongoing Hispanic Consumer Insights Program, has recently completed a research study about Hispanic consumer’s preferences. 

Interesting examples of the survey results include:

  • Hispanic consumers indicated they buy or prepare regularly in their households chocolate chip cookies, with a 38.9% mention rate followed by bread pudding, muffins and chocolate cake with a 25.9% mention rate.
  • Hispanic consumers indicated they have tried and liked chocolate cake, with a 79.6% mention rate, followed by chocolate chip cookies 77.8%.
  • Products that Hispanic consumers surveyed were least familiar with included zucchini bread, peperecha, cremosas, Gansito snack cakes, macaroons, zemitas, Mallomars, banana cream pie and key lime pie.
  • The products that the respondents regularly bought or prepared were predominantly mass produced mainstream American bakery products.