R&D / New Food Products

ConAgra Foods Makes '100 Calories Less' Pledge

Source: FoodProcessing.com

Oct 19, 2009

ConAgra Foods announced an education and awareness building effort as part of its outreach at the American Dietetic Association Food and Nutrition Conference in Denver.

The “100 calories less pledge” is a voluntary commitment to carry the message of eating a 100 fewer calories per day, as part of an overall healthy lifestyle. ConAgra believes this illustrates the impact that small changes can have in improving health. The pledge is based on proprietary research conducted for ConAgra Foods by the Lewin Group, which showed that even a modest reduction in calorie intake can significantly benefit health, leading to improved productivity and a reduction is U.S. medical expenditures.

According to the company, the research related to reduction of daily calories showed the significant link to medical cost savings by reducing the number of cases of diabetes, heart disease, cancer, and other diseases that are typically associated with obesity; plus an increase in national productivity reduced absenteeism and disability.