New Food Products

Food Companies Missing Policies for Marketing to Children

Source: FoodProcessing.com

Mar 09, 2010

Also cited: cspinet.org

Washington, DC-based Center for Science in the Public Interest, issued a report card rating 128 food and entertainment companies’ policies with regard to food marketing aimed at children. According to the report, three-quarters of companies are getting an F, either for "having weak policies or for failing to have any policies whatsoever."

Mars, Inc., which ranked number 15 on FoodProcessing.com's 2009 Top 100 list, received the highest grade – a B+. According to the group, "The grade is not for the foods Mars sells, but rather for its policy on marketing to children."

Pringle-maker Procter & Gamble, which ranked number 25 on FoodProcessing.com's 2009 Top 100 list, received a B. Of the other companies listed, six got a B-, 17 got a C, and 7 a D, while 95 companies received an F.

To read the entire report card as well as other CSPI findings, visit the website http://cspinet.org. The report card can be downloaded at http://cspinet.org/new/pdf/marketingreportcard.pdf