General Mills Betty Crocker Gluten Free Dessert Mixes won gold at the 2010 Edison Best New Product Awards gala in New York. The product took first place in the consumer packaged goods food segment.
According to General Mills, Betty Crocker was the first nationally recognized brand to launch gluten free brownie, cookie and cake mixes in traditional grocery stores. The products satisfy gluten free consumers' previously unmet desire to find great-tasting, affordable and easy-to-prepare desserts that they can enjoy with their families and friends.
The 2010 Edison Awards honor a variety of innovative products – from baking mixes to wind turbines – with gold, silver and bronze winners in each of its 11 product categories.