R&D

Survey Shows Majority of Consumers Believe Honey to be a Natural Sweetener

Source: FoodProcessing.com

By Food Processing Staff

Oct 28, 2011

The National Honey Board recently conducted a survey which showed 96% of its respondents believe honey is a natural sweetener.

The survey, which consisted of 423 interviews, was conducted with primary grocery shoppers in the United States.

According to the survey, 69% of consumers agree that honey adds a rich color to foods, and 64% of consumers agree that foods sweetened with honey taste better than foods made with other sweeteners.

The survey also notes that 64% of consumers agree that if they have an option, they would choose the product made with honey.

For more information, contact the National Honey Board, www.honey.com