Business Strategies

Malt-O-Meal is now MOM Brands

Mar 29, 2012

It’s both an acronym and a tip-of-the-hat to its main constituency. Minneapolis-based discount cereal maker Malt-O-Meal Co. changed its name in February to MOM Brands, a name that "is a better fit for the wide range of products that we now offer," said Chairman and CEO Chris Neugent.