Food Trends

Nutrition Trends Study Finds 'Natural' Driving Product Development in 2013


Dec 20, 2012

The  2013 edition of New Nutrition Business's trend-spotting report, 10 Key Trends in Food, Nutrition & Health, indicates natural foods and ingredients will continue to see an upward trend in product development.

The report, conducted by German-based Kampffmeyer Food Innovation, highlights consumer research that shows 74% of people surveyed thought that 'natural' meant 'healthier.'

Several product categories appear to be building on the strength of the natural trend including:

  • Coconut water –In the US sales of coconut water jumped by more than 100% to at least $200 million in the year to September 2012.
  • Snacking nuts –Retail sales grew from zero to more than $400 million from 2008 to 2012.
  • Greek yogurt – Explosive growth of Greek yogurt in the US has been powered by the Chobani brand, with annual sales of over $1 billion four years after launch. (Chobani was named Food Processing's 2012 Processor of the Year)
The 10 Key Trends in Food, Nutrition & Health 2013 report identifies and analyses the 10 major forces that will define the food and beverage industry in the coming year. The report is available for online purchase.