Co-branding is nothing new to the candy & snack category, but it seemed a particularly active business approach at this year's Sweets & Snacks Expo, held May 20-22 in Chicago. Here are some of the interesting co-branded products at this year's show. The choice of a co-brand clearly communicates the flavor in these candies and savory snacks:
- Guinness Luxury Dark Chocolate Bar (made by LIR Chocolates)
- Tabasco Chocolate (The Chocolate Traveler)
- Ringling Bros. Gummis (Taylors Candy Inc.)
- Old Bay Seasoning Peanuts (Warrell Corp.)
- Margaritaville Freezer Bars (Jel-Sert)
- Almond Joy, Mounds and Hershey instant puddings (Jel-Sert)
- Affy Tapple Pretzel Bites (21st Century Snack Foods)
- Klondike Chocolate Candies (Imaginings3 Inc.)
- Dr Pepper, Orange Crush, A&W Root Beer and Hawaiian Punch Licorice Strips (KLN Family Brands)
- Icee Cake Bites (Swiss Colony)
- Sriracha Popcorn (Pop Gourmet Popcorn)
- Fla-Vor-Ice Cherry Bubble Gum (Ford Gum & Machine Co.)
