Campbell Soup in July joined the chorus of food & beverage processors promising recipe changes to deliver cleaner labels and simpler ingredients to consumers.
Based on feedback from parents, the company will simplify the recipes of existing condensed soups for kids, removing ingredients such as added MSG and continuing to make the soup with no preservatives, no artificial colors and no artificial flavors. The first updated range of kids soups is expected to hit U.S. shelves in August.
The company plans to remove artificial colors and flavors from nearly all of its North American products by the end of fiscal 2018. Additionally, Campbell plans to move away from using high-fructose corn syrup in certain products, including the complete line of Pepperidge Farm fresh breads by the end of fiscal 2017, as well as most new products launching in fiscal 2016 in its Americas Simple Meals and Beverages portfolio.
To meet the growing demand for simple food, Campbell will increase its organic offerings with line extensions in its core portfolio. Organic food continues to grow strongly, with annual sales reaching $8 billion, up almost 12 percent over three years on an annualized basis. Building on Campbell’s Organic soups that launched in January, the company will introduce Campbell’s Organic soup for kids in three kid-friendly chicken noodle varieties. Available this month, these new organic soups for kids will be non-GMO and use ingredients sourced from certified American organic farms.
There also are plans to expand the Plum line of organic food for babies, tots and kids. In fiscal 2016, Plum will launch GrowWell, a range of purees which provide nutrients from ingredients like chia, Greek yogurt and sunflower seed butter. Plum will also build on the successful Mighty range of snacks, introducing new Mighty Veggies and Mighty Sticks for tots on-the-go, and further develop its successful MashUps fruit sauce and snacks lines. And Pepperidge Farm Goldfish made with organic wheat will arrive in fiscal 2016. The current Goldfish whole grain line of crackers will also expand to include new varieties.